We will help you create strong and engaging content that will attract and entertain your target audience, driving traffic to your website.
With years of experience in digital marketing, we can develop infographics, white papers, e-books, website content, blogs, movies and other digital content to attract and generate leads for your sales pipe-line.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing content that is educational, relevant and consistent to attract and retain a particular target audience.
It can help you drive traffic and then engage with those leads as you nurture them through the sales funnel.
We have expertise delivering strategies that focus on producing and distributing content that target a buyer persona’s (a description of your ideal customer) needs triggering on-site conversion and to nurture prospects that boost your company’s credibility and authority.
With analytics tracking and campaign metrics, we combine the creative power of our writers with the search data of your target audience.
Buyer Personas
A buyer persona is a semi-fictional representation of your ideal customer, based on market research and insights.
We will help you develop your unique buyer’s personas. Without knowing who your ideal customers are, their backgrounds, goals, pain and how your product or service will benefit them it’s very difficult to create content to attract leads.
Map out the digital “Customer journey”
Where do you have contact with your prospective buyers, is there a particular order to their journey, and at which touch point could you influence them the most?
We will help you explore the journey based on keywords, SEO, website traffic, emails, social media, content downloads, etc.
Purchase decision – “The Sales Funnel”
A sales and marketing funnel is the theoretical journey that your sales leads pass through on the different stages of readiness to buy.
The idea of the funnel is that the number of leads grows smaller as they move down the funnel. With our help we can develop content that targets your audience depending on where they are in the sales funnel.
Content audit and gap analysis
We can help you find your “Content gap”. Creating a content audit, and assessing the strengths and weaknesses (SWOT) of your current content will provide insights on filling out your “content gaps”.
Using the analysis to compare your performance against the buying cycle (Awareness, Consideration & Decision), business goals.
Content distribution across digital channels
To extend the reach of your content marketing, it’s all about making sure the content you create gets found, read and shared by the right audience increasing its overall impact. A “rule of thumb” is to spend 50% of your efforts on creating the content and the other 50% on making sure it gets distributed.
We can help plan and post your content distribution to ensure it makes an impact.
Content optimisation
Content needs to be both visible and optimised for it to make an impact on the business’s bottom line.
With a content optimisation service, we help you to achieve increased visibility and conversions by using keyword research, SEO best practices, user behaviour, research and competitive insight to get the best return on investment in your content.
Content strategy, planning and production
While you may be eager to dive right into content production, it’s important to focus on the value a content marketing strategy can have on the impact of what we produce.
The development of a strategy will help generate a better understanding of where your company stands and what they need to do to get to where they want to be.
